High-Precision Marketing Platforms and Electronic Commerce: Report to
NUTEK
Abstract
New media system investments are increasing for companies and consumers.
But just how can new media best contribute to value development and sales
support for companies and users. This report examines a promising aspect
for value development using new media. For example, as people are bombarded
by increasing amounts of information, and we spend increasing amounts of
time processing it via new media, an effort that links "the ways we
use media with the ways we think and make decisions" should offer value
to end users, system designers, and system deployers. Such research and
development could lead to dynamically customising messages and presentations
in ways most likely to attract user attention and encourage loyalty.
Such "high precision" systems offer a value-added platform
for system design and content development offering support in mediated and
face-to-face marketing contexts. This report presents key cognitive elements
for developing such a platform.
The entire paper in PDF format.
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